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Front Row Holding is a diversified global company with operations in the Middle East and South Asia. It is our primary objective to guide investors for optimal use of their financial capital around the world. As we demonstrate to global investors the correct path, we ensure that front row subsidiaries are in control of capital raising flexibility, diversification, and voting rights.

T.H.M.D Wijethunge

Over the past 27 years, Mr. T.H.M.D Wijethunge has led Front Row Holding to remarkable development. Wijethunge holds several key positions, including chairman of Front Row International Pvt Ltd, chairman of Front Row International Trading L.L.C., and executive director of Invest Inside Dubai. Since 1996 – Mr. Wijethunge has been the founder and chairperson of Front Row Holding Asia & Middle East, As the person who formulates the company’s policies and strategies, he plays a key role.


Despite our diverse backgrounds and experiences, Front Row Holding’s values are founded on eight guiding principles. These principles guide everything we do as an organization and as individuals.

Technological advancements

Innovative thinking is translated into reality using digital systems.

Only the best

Our only goal is to deliver the best results possible, and we are passionate about achieving it


As a fast-moving company, we are driven to succeed.


The achievement of our goals is dependent on our mutual commitment.

Respect for integrity

Throughout our organization and as individuals, we adhere to the highest ethical standards.


Talent is valued, potential is unlocked, and achievement is rewarded.

An action-oriented approach

Action-based work contributes to the realization of investors' dreams in a practical way to the best of our abilities.

Adaptability and tolerance

Ability to adjust to various situations, environments, and challenges. Accept and respect others' differences, including their beliefs, values, and behaviors.


Front Row International (Private) Limited

No 1# Distributor of health and beauty products
Front Row International is a leading distributor of health and beauty products in Sri Lanka, offering a wide range of skincare, haircare, personal care, makeup, and wellness products.

Front Row International Trading L.L.C

Front Row International Trading is involved OS&E (Operating Supplies and Equipment) trading refers to the buying and selling of products and equipment that are used in the day-to-day operation of businesses in the hospitality industry.

Front Row - Invest Inside Dubai Inc.

Front Row - Invest Inside Dubai Inc. is a real estate consulting and licensed real estate agent to represents buyers and sellers in real estate transactions company based in Dubai. Specializes in high-end residential, commercial, or industrial properties.

Front Row International Fzc

Front Row International FZC offers a range of digital services and solutions to help businesses improve their online presence, streamline their operations, and meet their digital goals. Such as website development, digital marketing, social media management, and e-commerce solutions.

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